{"id":2053,"date":"2019-09-30T10:17:23","date_gmt":"2019-09-30T07:17:23","guid":{"rendered":"https:\/\/exelixis-horeca.gr\/?p=2053"},"modified":"2025-07-25T16:19:50","modified_gmt":"2025-07-25T13:19:50","slug":"ta-apotelesmata-tou-pepsi-max-taste-challenge","status":"publish","type":"post","link":"https:\/\/exelixis-horeca.gr\/en\/ta-apotelesmata-tou-pepsi-max-taste-challenge\/","title":{"rendered":"Pepsi Max Taste Challenge Results"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pepsi MAX invited and challenged Greek consumers to the most disruptive taste test of the year! Last summer, the Pepsi Max Taste Challenge was held for the first time in Greece.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a press release, Pepsi MAX announced the results, stating:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPepsi MAX put its unique taste front and center and did not hesitate to be taste-tested against its biggest competitor in the cola market, through the Pepsi Max Taste Challenge. 50,000 Greek consumers took part in one of the largest taste tests in Greece, during which 59% of participants chose Pepsi MAX!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Pepsi Taste Challenge took place at 130 different locations across Athens and Thessaloniki, including the Street Food Festival at the Thessaloniki International Fair, numerous universities, busy streets and squares, Odeon cinemas during the premiere of the X-MEN movie, shopping malls, as well as many beach bars throughout the summer months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Greek consumers of all ages rushed to participate in the events, recording their taste preferences. There was impressive positive engagement on Pepsi\u2019s social media channels, as people attended nearby events using geo-location targeting. All participants received Pepsi souvenir gifts after completing the taste test.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, well-known lifestyle influencers in Greece (Filio Lou, Dafni Neofytou, Giorgos Vayiatas, Konilo) joined the Pepsi MAX Taste Challenge, taking part in the taste tests and enjoying the events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Pepsi Taste Challenge has been held in over 20 markets worldwide with more than 2.4 million consumers participating. Its aim is to give consumers the chance to taste and choose their favorite cola soft drink based solely on taste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal of the Pepsi Max Taste Challenge is to encourage consumers to join the most fun blind taste event of the year and choose their preferred flavor between the two cola beverages.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pepsi MAX invited and challenged Greek consumers to the most disruptive taste test of the year! Last summer, the Pepsi Max Taste Challenge was held &#8230; <a title=\"Pepsi Max Taste Challenge Results\" class=\"read-more\" href=\"https:\/\/exelixis-horeca.gr\/en\/ta-apotelesmata-tou-pepsi-max-taste-challenge\/\" aria-label=\"Read more about Pepsi Max Taste Challenge Results\">MORE<\/a><\/p>\n","protected":false},"author":3,"featured_media":2509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/exelixis-horeca.gr\/en\/wp-json\/wp\/v2\/posts\/2053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exelixis-horeca.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exelixis-horeca.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exelixis-horeca.gr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/exelixis-horeca.gr\/en\/wp-json\/wp\/v2\/comments?post=2053"}],"version-history":[{"count":2,"href":"https:\/\/exelixis-horeca.gr\/en\/wp-json\/wp\/v2\/posts\/2053\/revisions"}],"predecessor-version":[{"id":2115,"href":"https:\/\/exelixis-horeca.gr\/en\/wp-json\/wp\/v2\/posts\/2053\/revisions\/2115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exelixis-horeca.gr\/en\/wp-json\/wp\/v2\/media\/2509"}],"wp:attachment":[{"href":"https:\/\/exelixis-horeca.gr\/en\/wp-json\/wp\/v2\/media?parent=2053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exelixis-horeca.gr\/en\/wp-json\/wp\/v2\/categories?post=2053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exelixis-horeca.gr\/en\/wp-json\/wp\/v2\/tags?post=2053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}